2014-2016
When I was a designer for Sonoco Products Company, I launched creative displays, ranging from cosmetic displays to power tool displays, at major retailers as well as boutiques.
With permission, this page features some of my past designs including some conceptual work.
Bootights Display
Sustainable Self-shipper
Winter 2015
Designed at Sonoco Products Company
Tools + Skill-sets: 3D Studio Max, ArtiosCAD, Adobe Illustrator, retail merchandising, branding, marketing, sales
Instead of segregating the parts of a display into many corrugated shipping boxes, this Bootights self-shipper is both the packaging and the retail display. The shipping box transforms into a display. This design reduces materials cost, inventory costs, and excess waste without compromising ad space and visibility.
How it Works
Inventory is packed inside the display. Graphics are printed on the insider, protecting them from scrapes and scratches that may occur during transportation. When boutiques receive the display, sales associates simply cut the tape and fold back the panels to reveal the product and branding.
Graphics were laid out in Illustrator with bleed for print production. Die-lines were engineered using ArtiosCAD. A die-cut pocket was added to hold brochures and coupons.
Additional Display Designs
